The Hilfiger Racing Club
For Tommy Hilfiger’s Members Week, The Hilfiger Racing Club in-store video content was developed to drive attention and engagement through exclusive member experiences.
Rooted in the brand’s motorsport heritage and preppy-sport DNA, the videos translate campaign imagery into high-energy, screen-led retail moments. Designed to scale across store formats and locations, the content delivers instant recognisability, pace, and attitude at point of sale.
The result is a high-impact in-store activation that boosts campaign visibility, strengthens brand immersion, and supports footfall and engagement during Members Week. Connecting fashion, performance, and community through motion.
